The 6 segments returned by the algorithm differ a lot in terms of number of customers. Even if number 1 is by far the most numerous (for the number of invoices as well), it is not the one that yields the most revenues, it being number 5, that is much smaller. Segment number 3 is also very interesting: only 2 customers for 6 invoices, but with the highest median quantity and median revenues.

Summary Table

Row

Segment 1 has most of the customers

but only moved around 30% of the Total Quantity

and of the Total Revenues